I'm Fabrizio Mazzei: 3 countries, 10 years in marketing, 4 years in artificial intelligence.I'll tell you how I got here and what I do today on stage, in the classroom and in front of an editor.
Start from the beginningIt all started at the University of Bari with AIESEC: two years as Vice President, two teams of fifteen people, forty international internships organized. I worked in English every day and met people from half the world. That is where I picked up the abroad habit, and realized that feeling like a foreigner did not bother me. I actually liked it.
Brussels was the first confirmation: Erasmus in a city where at a single aperitif you switch from Italian to French to English without noticing. Then London, from 2016: first Google, then Dentsu, managing PPC campaigns across thirteen countries with budgets of 250,000 pounds a month. That is where my digital marketing journey began.
I came back to Italy with three languages and a network of colleagues spread across four continents. I chose Bari, skipping Milan and Rome: I wanted to prove you can build serious things from home too.

After ten years in digital marketing, I understood one thing: manual execution is a limit. Today I do not just define strategies, I also build the software that executes them.
I embraced AI early, from the start of 2022: as soon as it went mainstream, curiosity pushed me to test and try everything without waiting. That same curiosity still connects people, tools and data.
My edge?
I look at a manual process and already see the architecture that will replace it.
I believe in Technical Pragmatism: AI is not magic, it is engineering. If it does not solve a problem or free up time, it is just hype.
AI is not magic, it is engineering. If it does not solve a problem or free up time, it is just hype.
I design and build digital ecosystems in production: full-stack Next.js applications, RAG systems that pull the right knowledge at the right moment, agents that orchestrate different models (Claude, Gemini, OpenAI, Perplexity) choosing which to use based on task and cost. Event-driven automations that talk to CRMs, email, calendars and Telegram without human supervision.
Solo AI leveling, and still leveling up.
No finish lines, only the next thing to learn.That is what defines me: I keep leveling up, every day.No finish lines, only the next thing to learn. That is what defines me: I keep leveling up, every day.


Conferences, universities, companies, training platforms. The audience changes, the method does not: live demos instead of slides, real cases instead of predictions, and one principle only. If you do not leave with something you can use Monday morning, I failed.
I have been a guest lecturer at universities, keynote speaker at national conferences, I teach on e-learning platforms and I have designed and run hands-on workshops to turn AI from curiosity into an everyday work tool.

AI does not erase jobs.
It moves the boundaries inside them.
I started writing because the guides I wanted to read were missing: less theory, more things to put into practice. That led to two paths with the same approach: real problems, concrete examples and prompts to try.
Work Better with Artificial Intelligence starts with everyday work: emails, meetings, research, data, presentations and automation. 12 chapters and over 200 tested prompts to work better without programming. Available on Amazon in paperback and Kindle, in Italian.
With Dal CV al Colloquio con l'Intelligenza Artificiale I bring AI to job searching: eight chapters and over 50 prompts to choose the right opportunities, build credible applications and prepare for difficult interview questions. An included digital area helps you apply the method to your own application. The goal is to show what you can do while keeping your own voice. Book in Italian.

Eight areas, one principle: pick the right tool for the problem.
Models, agentic orchestration and cost governance.
End-to-end Next.js apps, type-safe and multilingual.
Production-grade authentication, hardening and observability.
Server-side measurement and visibility, including on AI engines.
Event-driven pipelines and integrations across dozens of services.
Core Web Vitals and hybrid rendering as an architectural choice.
From book to digital product: design, publishing, automations.
I bring AI to people: stage, classroom, podcast, page.

She decides when it is break time: a sweet Bichon Frise who is always hungry.
I experiment a lot, but my untouchable algorithm is still nonna's Bari-style focaccia.
Pink Floyd, Queen, AC/DC, Muse, Bon Jovi, The Clash, The Who. Pure energy that helps me get into focus when I need to design for hours.
I love travel, but strictly organized in Excel. I plan every last detail.
Padel: I cannot help it, my natural fix. At least twice a week.
From Dan Brown to Glenn Cooper, through psychology and communication, all the way to biographies.
“His expertise is solid and constantly updated on how AI tools evolve and how they apply at work, which makes his sessions always timely and valuable.”
“He covers AI topics with clarity, helping and engaging participants with concrete examples and an approach always oriented toward everyday work. He is a professional who is a genuine pleasure to work with, and I recommend him without hesitation.”
“This collaboration exceeded my expectations. His professionalism, expertise and dedication delivered a great result in record time.”
“I worked with Fabrizio for around 3 years. He showed strong commitment and professionalism from day one. Besides his professional skills, he was always joyful and great to work with.”
“I had the pleasure of working with Fabrizio and discussing AI with him: someone with a strong curiosity and a natural drive for innovation. His book reflects that approach perfectly.”
“His expertise is vast and he always keeps a very precise, hands-on approach. Every conversation is stimulating and productive, and you leave with clear ideas.”
“His expertise is solid and constantly updated on how AI tools evolve and how they apply at work, which makes his sessions always timely and valuable.”
“He covers AI topics with clarity, helping and engaging participants with concrete examples and an approach always oriented toward everyday work. He is a professional who is a genuine pleasure to work with, and I recommend him without hesitation.”
“This collaboration exceeded my expectations. His professionalism, expertise and dedication delivered a great result in record time.”
“I worked with Fabrizio for around 3 years. He showed strong commitment and professionalism from day one. Besides his professional skills, he was always joyful and great to work with.”
“I had the pleasure of working with Fabrizio and discussing AI with him: someone with a strong curiosity and a natural drive for innovation. His book reflects that approach perfectly.”
“His expertise is vast and he always keeps a very precise, hands-on approach. Every conversation is stimulating and productive, and you leave with clear ideas.”
“His expertise is solid and constantly updated on how AI tools evolve and how they apply at work, which makes his sessions always timely and valuable.”
“He covers AI topics with clarity, helping and engaging participants with concrete examples and an approach always oriented toward everyday work. He is a professional who is a genuine pleasure to work with, and I recommend him without hesitation.”
“This collaboration exceeded my expectations. His professionalism, expertise and dedication delivered a great result in record time.”
“I worked with Fabrizio for around 3 years. He showed strong commitment and professionalism from day one. Besides his professional skills, he was always joyful and great to work with.”
“I had the pleasure of working with Fabrizio and discussing AI with him: someone with a strong curiosity and a natural drive for innovation. His book reflects that approach perfectly.”
“His expertise is vast and he always keeps a very precise, hands-on approach. Every conversation is stimulating and productive, and you leave with clear ideas.”